The following sections list questions frequently
asked by purchasers and suppliers about doing business over
Marketboomer.
Questions Asked by
Purchasers:
“We already have an Inventory system,
why do we need another system?”
Inventory systems are great for controlling
inventory and for basic purchasing. Marketboomer specialises
in Supply Chain management and has systems which enable purchasers
to be far more proactive about purchasing than they can be on a
traditional inventory system.
One of the fundamental differences between
Marketboomer and most other systems is our approach to managing a
product catalogue (we manage a central catalogue) and our
‘Best Buy’ capability. Through Marketboomer purchasers
can report on all their spend and have the system select the best
price for what is purchased on any given day.
By using Marketboomer:
- Purchasers can see consolidated reports on what
they are buying at a property and group level (item by item) and
can use this information to negotiate better deals and leverage
their buying power.
- suppliers can see what their Marketboomer
customers are buying at a property and group level and can see what
their market share is of this business. They can then adjust their
prices (where appropriate) to win greater market share.
Key questions to ask about the benefit of using
Marketboomer (in relation to any existing systems a purchaser may
be using):
1) Do you know how much you spend one every
product you purchase across your business and group? Do you
know which product you spend the most money on for each month of
the year?
2) Do you know how much other properties in your
group are paying for the same product; is your price better than
theirs?
3) Do you know what the next best price is for
every product you purchase or for high quality items; do you know
the cost to your operation of choosing one supplier over
another?
4) For products that are purchased from only one
supplier, do you know the cost of these selection decisions (i.e.
what price could be paid if the next best or best priced supplier
were used)?
If the answer to any of these questions is
‘no’, then there is probably a lot of money that is
being ‘left on the table’ for your suppliers that you
could be adding to our bottom line.
“How is Marketboomer different to
other purchasing/inventory systems?”
Marketboomer does a number of things
differently;
1) We provide a solution (which includes online
purchasing, Invoicing, Inventory and Recipes) at no ongoing direct
cost to purchasers. We only make money by charging a supplier
a small merchant fee if their purchasers place orders on the
system. That is, if the system doesn't get used, we don't
earn anything from it. As such, we are highly motivated to
ensure our customers (purchasers and suppliers) get a benefit from
the system because that's the only way we can generate
revenue.
2) Our approach to managing our catalogue (list
of products) is unique, we have a centrally managed catalogue which
enables purchasers to report on their spend across multiple
properties. With this kind of spend analysis
capability, purchasers can start to see the price differences being
paid for the same products (sometimes from the same suppliers) by
different properties in the same group. If each property in a
group could just purchase at the lowest price any one of their
properties has been able to negotiate, the savings would be
massive, this is what Marketboomer makes possible.
3) We provide ongoing support and assistance to
purchasers and their suppliers. Our system provides suppliers with
a tool that helps them win more business in a fair, competitive
way. This creates a win/win for purchasers (through reduced
costs) and their suppliers who can take advantage of eCommerce to
grow their business.
“Is Marketboomer free for
Purchasers?”
Marketboomer is not meant to be free. We
typically earn our revenue by charging suppliers a Best Buy
Merchant fee every time they receive a competitive order over the
system. In some cases, Purchasers elect to pay a Sole
Supplier access fee where they do not want to pass the cost of the
system to their suppliers. However, in most cases, it is the
supplier who pays Marketboomer, not the purchaser. However,
this does not mean the system is free for purchasers. What it means
is that Purchasers can access the system because it is funded by
suppliers. In most cases, where competition exists, price
reductions achieved through Marketboomer's Best Buy functionality
produce net savings for purchasers.
However, in some cases, where there is a monopoly
situation in place, the supplier may choose to pass the
Marketboomer Merchant fee back to purchasers through their
prices. Given that Marketboomer can provide purchasers with a
complete solution (Purchasing, Invoicing & Receiving, Recipes,
Inventory, Reports, etc) any costs passed back are usually minimal
and are more than outweighed by the savings achieved in other
categories of spend and the process improvements offered by the
system.
“How do we know it
works?”
Marketboomer has been operating for over 10 years
and have compelling examples of savings generated for clients all
over the world. Typically our clients will generate savings of
between 7% and 11% on historical prices prior to using the
system. We prove this by recording the prices paid before the
system is used against those prices that are offered by suppliers
once the system is up and running.
“In the past we tried to get
competitive prices from suppliers but we suspect they banded
together and may have fixed prices. In some cases, we ended
up having to use just one supplier or couldn't get a better deal,
why will things be any different with Marketboomer?"
There is always a risk suppliers may co-operate
with each other to fix prices.
1) If your suppliers are that organised,
shouldn't you be? By using Marketboomer an individual
business and particularly a group (e.g. a group of hotels) will
have much better tools with which to combat suppliers who may be
working together to fix prices. Through Marketboomer a
purchaser can create a much more transparent and competitive
environment within which their suppliers have to compete for
their business.
2) Where suppliers are more organised than their
customers, the customer is likely to be paying more than they
should. Marketboomer has tools, techniques and most
importantly experience which purchasers can use to break cartels
and take back control over which suppliers get their business. The
moment a purchaser takes control of the decision 'who gets our
business' they are in a better position than they would otherwise
be in.
“Why do we have to change the way we
place orders, I’m quite happy using the phone/fax/inventory
system.”
The purchasing function is now able to take
advantage of the Internet in the same way other areas of the
business have. Marketboomer helps to free up time purchasers
currently spend on manual processes so that they can spend more
time on important tasks. Your competitors are using
ePurchasing and to remain competitive it is wise to take advantage
of any technology that can generate savings.
“I’m not very good with
computers; will it be hard for me to use this
system?”
No, the Marketboomer solution has been
specifically designed for people who may have little or no computer
experience. It is easy to use and training will be provided
(basic training can take as little as 30 minutes).
Marketboomer takes care of training suppliers to use the system and
provides them with ongoing support in their use of the
system.
“I’m very busy and don’t
have time to spend using a computer or a new
system.”
Marketboomer saves purchasers lots of time, in
most cases; you’ll have multiple orders completed and sent in
the time it used to take you to send just one! Best of all,
Marketboomer knows all your suppliers’ product codes and
details so you don’t have to remember these or look them up
every time you send an order.
“I’ve heard that Marketboomer
looks for the best price, will this affect the quality of product
we get from our suppliers?”
Marketboomer will look for the best price when
it’s told to, but in doing so, it always compares exactly the
same product from multiple suppliers (that the purchaser
specifies). This means that you can be assured of getting the
best price for the specific products you need to purchase. If you
specify a high quality item then Marketboomer will order that item
but at the best price from the range of suppliers you are happy to
deal with.
In many cases, price will not be a factor.
If you have a negotiated deal in place or wish to use one high
quality supplier for quality reasons, Marketboomer will simply
place the order with the supplier you have specified.
“I like talking to my supplier, in
fact in many cases I need to talk to my supplier. Will Marketboomer
mean that I can’t call my supplier representative
anymore?”
No, if anything, Marketboomer will free up your
suppliers and their representatives to spend more quality time with
you. Marketboomer simply makes the process of ‘placing an
order’ more efficient, you can and should still call your
suppliers to discuss product specifications, quality, service,
specials and other ongoing issues as you have in the past.
“How hard is it for suppliers to
participate with Marketboomer?”
Marketboomer already works with hundreds of
suppliers that service other hotel groups. It’s easy
for a supplier to get set up in Marketboomer if they are not
already in the system. The Purchase Orders that get sent
through Marketboomer are always presented in an easy to read format
and your suppliers’ product codes are automatically listed
(which saves you time and reduces errors for them). There is
only a small set up fee for a supplier nominated by you to join
which covers setup, training and loading of prices.
Suppliers can receive their orders by fax, email
or online and only pay a small Merchant fee if they receive an
order.
“Who can I contact if I have more
questions?”